This specialization aims to train students in the entrepreneurial profession, whether it is oriented towards a new business creation, the takeover of an existing business and / or intrapreneurship within a large group.
In this sense, the Innovation & Entrepreneurial Management specialization is intended for students wishing to become Managers-Entrepreneurs.
By mobilizing project-based pedagogy throughout the course, students develop in-depth soft skills such as creativity, autonomy, leadership but also in-depth skills in financial management, intellectual property and innovation.
The specialization mobilizes expert professors on each of the components of a Business Plan and external contributors with entrepreneurial experience, whether through the creation of start-ups and / or advice on creation, takeover business.
Each student entrepreneur is followed by a mentor who coaches their project throughout their course in the specialization in order to study the target market, define a relevant strategic positioning, defend a viable economic model and act on a development strategy. in the short, medium and long term. The objective is to allow the student to launch the activity as quickly as possible while minimizing the risks inherent in the launch of an innovative project, in particular for the creation of a startup.
The educational model thus offers a rise in innovative projects led by students: from the idea stage and the study of opportunities (master 1) to its structuring and launch (master 2).
Minor and start of specialization
In the first semester, students can enroll in a minor entitled “undertake my future profession”. This minor, open to all and independent of the choice of specialization, provides the basics of innovative team project management and work reflexes around analysis, choices and how to argue them.
Specialization begins in the second semester. In the continuity of the minor, it develops around learning in project mode.
The foundations of entrepreneurship will be laid:
- Analyze your market and define a marketing strategy
- Knowing how to act, knowing how to convince, knowing how to surround oneself
- How to finance your project
- Startup ecosystem
- Personalized coaching of the business project
Courses from other specializations (finance, luxury goods, digital, etc.) support the analysis of markets and socio-economic trends and issues.